I was scrolling through my Facebook newsfeed one day and Foundr’s Instagram Domination Masterclass ad was right there in front of me. And because I was curious to know how to grow my Instagram followers, I hit the button immediately to check it out.
Then I got to the landing page and read/watch testimonials of people who had taken the course. Someone made $2,000 in 2 days after taking the course. They made sales on Instagram without running a paid ad. I was wowed!
Check out the review here. (this is me doing free marketing for Foundr without getting paid. LOL. But, the good stuff is worth talking about)
I really wanted to sign up for it that minute but sadly I couldn’t afford it at the time.
What’s the essence of this story? I’m trying to tell you Digital Marketing is powerful! It is effective! And if you’re a business owner and yet to take advantage of the various types of digital marketing in growing your business in the 21st century, you’re leaving money on the table.
According to a 2019 study conducted by Statista shared on Hubspot blog, search traffic generated 65% of total eCommerce sessions, 33% was generated through organic search, and 32% was generated through paid search.
That’s not all, check these stats. Global B2C e-commerce sales are expected to reach $4.5 trillion by 2021 according to Shopify Plus
What do all these mean? It means billions of people are online searching for solutions (products and services). More and more people are getting comfortable shopping online thanks to the disruption caused by the pandemic.
As a result, many businesses have gone online. And the “easiest and fastest” way to reach your potential customers is online. Most sales now are closed online!
Are you getting the idea?
Let me walk you through the top five benefits of digital marketing and why you need it for your business. Are you ready?
Let’s get started.
- Increase Brand Awareness
- Create Consistent Lead Generation
- A rare opportunity to Target the Right Audience
- Improve and Increase Customer Engagement
- Accelerate your Web Traffic
Increase Brand Awareness
As a start-up or even an established business, brand awareness is the first step in building trust in potential customers. Because people don’t buy from someone they don’t know or trust.
Awareness is the stage where you introduce your business to your audience/customers and it’s the point where they get to know you for the first time.
When you run an ad online, be it a Facebook ad, Display Advertisement, Search Ads, or YouTube ads, it puts you in front of your potential customers on a regular (for the duration of time you’ll be running the advert.)
This boosts your awareness. How? customers who see your ad and are interested in your offerings will go ahead to check your page or website. This is the point where conversion could happen. If you did your job well like Foundr, you’ll get people to Sign Up or buy that product or services you’re offering.
And even when they don’t sign up or take the action you want them to, as they see your pop-up ads regularly, you’ve wiggled your way into their subconscious. And over time, these leads could turn potential buyers or addict followers of your brand.
For example, I started this article talking about Foundr. I didn’t register for Foundr’s course, but their ad made me follow them on social media. I’ve become loyal to their content and services and can easily recommend them. That’s a benefit!
Build Consistent Lead Generation
The main objective of any sales funnel that you create is to generate a wealth of leads. You want people that really buy or pay for that service. An online ad generates traffic, that traffic is your lead, and when you place a call-to-action on the offer, you get in exchange their email or phone number. With that, you retarget and keep engaging with them until they convert to a buyer.
A Rare Opportunity to Target the Right Audience.
When running an ad online, you have the option to target the right people you want to see your ad. For example, if you’re selling gyming equipment, you target gym instructors, gym/fitness entrepreneurs, and fitness enthusiasts. You don’t go and target the general public who are not interested in exercising.
Most platforms allow you to target demographics and interests.
Improve and increase Customer Engagement
Digital marketing helps increase your customer engagement. You’ve got the opportunity to get feedback directly from customers when you engage them on social media with tailored content. For example, check out Foundr’s Instagram page and see how many likes and comments they garnered daily without running a paid ad.
Your organic reach and engagement depend greatly on the quality of your social media marketing strategy. Great content executed consistently with intermittent paid ads increases your page engagement.
The more people engage and share testimonials or User-Generated-Content on your page/website, the wider your audience gets and this attracts business to your table.
Accelerate Web Traffic
Online ads increase website visits. If you have a website, include it in your ads and on your social media pages. Leads will visit to get more information and that’s where you make conversion happen.
Ensure you have quality content that is engaging and value-adding. This is where Content Marketing comes in. Your business needs to strategize on the kind of content you want to put out on your website and social media platforms. That way, more people are likely to visit and even subscribe to your newsletter.
Digital marketing trends keep evolving and are never constant but, it provides great ROI that cannot be overlooked. The benefits are many and vital to business growth.
I know there are diverse types of digital marketing and it can be overwhelming trying to figure out which one best suits your business or serves the best results.
We’ve all been there until we were able to figure it out. Are you scared of taking the steps? Tell us below what is holding you back from investing in this gold mine.
If you need the help of a professional in running a successful online campaign, contact us here. Let’s walk you through step-by-step procedures to get it right.