Do you own a website? Or you’re still contemplating?
In 2021, if you’re running a business without a website, you’re leaving money on the table and blocking your chance of reaching the world from where you are.
There are 3.5 billion Google searches conducted every day according to Google 2021 statistics. And to reaffirm a fact, users go to Google to search for brands/businesses they’ve seen or heard about. Majority search for services/products they need.
If they search for you, would you be found?
Well, if you’re reading this right now, then you’ve thought of setting up one and somehow WordPress happens to be the buzzword you’re hearing. First, congrats on your decision to have a website for your business or personal brand.
I’ve taken time to test various website builders and content management systems available on the internet. And coming from a front-end web design background, I can firmly tell you WordPress is the best option for anyone, whether you’re setting up a site for personal use or for your company.
What is WordPress? In Simple Terms.
It’s a Content Management System (CMS) that helps users create their own website without having to code from scratch. It is the most popular CMS and website builder on the internet. According to statistics, from January 2021, WordPress usage has grown by 1%—going from 64.1% to 65.2%.
There are several names that pop up when you mention website builder: Wix, Squarespace, Shopify, Weebly, Magento, etc. All these have their specialties and distinct benefits. However, there’s a reason several people choose WordPress.
Let’s check out a few benefits of using WordPress for your business below.
5 Top Benefits of Using WordPress
- Easy to Setup and Customize
- It is FREE
- Vast Number of Themes and Plugins for Scalability and Expansion
- It comes with a built-in Blog
- You can build any type of website with it
Easy to Setup and Customize
When people hear websites, they think about coding. But, thanks to CMS like WordPress, a novice can set up a website in minutes without knowledge of HTML and CSS.
Everything is already built. All you need to do is go to WordPress.org to install the software. A beginner can easily understand the interface and how to style the page to their taste.
The good thing about WordPress is that you can build different types of websites:
Portfolio, Blog, Business websites, eCommerce site, Membership sites, Forums, etc.
To customize your website, you’ll need to get some themes and plugins. Read the next point for further details.
It is FREE
WordPress is free to download. You don’t pay any money to install it. However, to have a standard and appealing website, you’d need to get themes and plugins. These come with their separate price.
Though there are free ones, premium paid ones are recommended because they have several features and functionality. Using free ones would mean downloading several plugins just to get close to a workable site. This may slow your site and not give your business website the best result.
Also, note that hosting is not free.
Vast Number of Themes and Plugins for Scalability and Expansion
One great thing about WordPress is that you can scale up your website. For instance, if you were using a blog site and decides to have an online store for selling digital products, with one-click installation of certain plugins, you can expand your website to eCommerce.
It Comes with an In-Built Blog
WordPress started out as a content publishing tool before advancing to being a content management system and more. One distinct benefit is that it comes with an in-built blog. This allows you to share educative and entertaining content with your audience.
Blogging is one of the lead generation strategies to engage with your audience and deliver value-adding content that will keep them coming back and eventually buying from you.
You can build various types of sites with it
WordPress is adaptable. You can start with a membership website and feel like adding a store to your site. WordPress gives you the flexibility to easily add and advance your website type.
Here are a few examples of websites you can build using WordPress:
- eCommerce website
- Portfolio website
- News blog
- Membership website
- Online store
- eLearning Portal
- and more
WordPress can be used by anyone from amateur to professionals. It gives you flexibility in your choices of style, gives you total control of your website, makes it easy to set up and customize, and costs so little to have a beautiful website.
Which of the benefits above resonates with you? Share in the comments below.
If you need professional help getting started with WordPress, chat us now to put you through.